For all those in the states, I hope you had a filling and delicious Thanksgiving, and for the rest of you, I hope you had a great month. It was a fun month at Craft Hot Sauce.
It began with me talking to Fabian Rueda of the Berlin Hot Sauce company Pika Pika. Together we recorded the second Craft Hot Sauce Podcast episode. We talked about Fabian’s beginnings in hot sauce, living in Berlin, crowdfunding as a go-to market strategy, and a few interesting ingredients in Pika Pika's hot sauce which come from Fabian's Venezuelan roots. You can listen to the 30-minute podcast episode on our website by clicking this link.
We had 3 new Craft Hot Sauce Profiles in November. CapsUP Paprika und Chiliprodukte is our first Austrian Hot Sauce company featured on CHS. Jak Jeckel Pepper Sauce is a Hot Sauce company from Philadelphia that has been around for a few years now. We also had a profile from the new pepper sauce company Hoff & Pepper, located in Tennessee.
After working closely with dozens of Craft Hot Sauce companies, speaking with chiliheads around the world, and doing lots of research on the hot sauce industry, we came out with the blog post 10 Reasons Why You Should Choose Craft Hot Sauce.
Thanks for reading, and have a fantastic holiday season!
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I wanted your first note of the year to come from the hot sauce part of your life. Happy New Year! I hope you’re in good health and I’m counting on 2022 being a great year ahead.
I’m here to share a recent conversation I had, which is now on the Craft Hot Sauce Podcast. Sometimes when I write this newsletter or market a hot sauce, it’s not my most natural channel of communication. The podcast has grown to be my favorite way of connecting with the wider craft hot sauce community and sharing those experiences with you.
Hope you’re enjoying your week as we ease into the winter months. In the past couple of newsletters I’ve described the hustle and bustle of the chili pepper harvest season. I feel like the mania that built up during summer peaked a couple weeks ago at the NYC Hot Sauce Expo.
The event was everything we hoped for with lots of engagement with hot sauce enthusiasts and makers. We gave out more samples of Craic Sauce over a two day period than ever before, receiving lots of positive feedback, especially with our Brian Boru’s Curry sauce.