Always Flavored company story by - Rita Witte
A week in my world is crazy because we spend so much time chopping, fermenting, bottling, and coming up with new recipes! On top of all of that, we spend time out and about in our community selling at local events and supporting local non-profit businesses. I am often found meeting with local business owners game planning how we can improve the neighborhood our location is in.
The most challenging part of this journey has been learning how to do
I make hot sauce because I hate bland food! We are unique because our main focus is flavor before eat. As a person who has been in the food industry my whole life, flavor is my culture, not heat, but working with so many types of people from all over the world I have learned that you can do both. Studying the peppers and ingredients has taught me to find the flavor of some of the world’s hottest peppers.
We source about 70% of our ingredients from local farmers. I spent time partnering with them to ensure they can produce the peppers we need.
My most memorable moment was the day my best friend, who had been helping me make sauce, made me realize we had a great product and that if I didn’t figure out how to be consistent we were wasting our time. We had been making sauce for about three months and had a few batches under our belt, but they all tasted different. Her advice made me realize that not having a consistent recipe and following it to the tee would mean we would never grow. I walked away from that conversation with a new approach to each new recipe and have applied it every day since. Either we do it right and grow, or we are simply wasting time.
We have grown so quickly since 2021 when we sold our first bottle of sauce and have learned so much. In the two years we have done over 150 events, opened a bistro/retail location, won two awards, and donated over $6,000 back to our community! To imagine what 5 years from now will be like is scary, but thrilling. I hope we will have secured a distribution agreement to get our sauces on more store shelves. There are no signs of slowing down, so we will continue focusing on servicing our current customers with an exceptional customer experience, innovating flavor-driven products, and strategically partnering with like-minded business across the US.