How was your March? Mine was a blast. I hosted an Irish taco pop-up at my commercial kitchen and sampled all different types of craft hot sauces to about 200 people. The Guinness braised corned beef and cabbage tacos were delicious. :)
It was an extra special day for me because it was the grand release of my own brand Craic Sauce. You can read my Craft Hot Sauce profile here.
We have another taco and hot sauce pop-up on Cinco de Mayo in Boston. If you're not in the area, you can check out our Craft Hot Sauce Box to get delicious small-batch hot sauces mailed to you.
Towards the end of the month, I had an awesome conversation with Gene from Karma Sauce in Rochester, NY on the Craft Hot Sauce podcast. Take a listen if you want to know what happens to your business when you're featured on the Hot Ones YouTube channel:
Lastly, over the past 12 months, I've gotten to meet Jeff Johnson, assistant to the time-traveling Guru Ji who is searching for a particular pepper variety mentioned in at least two and possibly three ancient mystical manuscripts, including the Vedic Sanskrit. Jeff and his Guru's Hot Sauce Test Tasting Society created a new YouTube channel, and I was honored that Craic Sauce was the first to successfully summon the Guru.
P.S. Drop me a line if you'll be at the NYC Hot Sauce Expo!
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I wanted your first note of the year to come from the hot sauce part of your life. Happy New Year! I hope you’re in good health and I’m counting on 2022 being a great year ahead.
I’m here to share a recent conversation I had, which is now on the Craft Hot Sauce Podcast. Sometimes when I write this newsletter or market a hot sauce, it’s not my most natural channel of communication. The podcast has grown to be my favorite way of connecting with the wider craft hot sauce community and sharing those experiences with you.
Hope you’re enjoying your week as we ease into the winter months. In the past couple of newsletters I’ve described the hustle and bustle of the chili pepper harvest season. I feel like the mania that built up during summer peaked a couple weeks ago at the NYC Hot Sauce Expo.
The event was everything we hoped for with lots of engagement with hot sauce enthusiasts and makers. We gave out more samples of Craic Sauce over a two day period than ever before, receiving lots of positive feedback, especially with our Brian Boru’s Curry sauce.