David shares his entrepreneurial journey starting Seed Ranch Flavor Company in 2017 in Boulder, Colorado. Topics discussed on the podcast include what happens when your hot sauce gets on Season 11 of the show "Hot Ones", and how David creates and launches new flavors.

Stacy Mortiz shares how Secret Aardvark began hocking sauce at Portland farmer’s markets and have grown to be in over 1,000 roadhouses, eateries, and shops around the world.

Gene from Karma Sauce in Rochester, New York shares what happens to your business when your sauce is featured on Hot Ones on YouTube, how he got started making hot sauce, and what it's like to grow all the peppers that go into your hot sauce.